Central & South America

Brazil May Have the World’s Biggest Destination Marketing Potential

Brazil May Have the World’s Biggest Destination Marketing Potential

Sarah DiLorenzo, Associated Press

The highest gap between potential in tourism in the world and what's been realized so far is Brazil. Despite obstacles, better marketing and more private-public coordination could boost visitors.

1 month ago

Brazil’s Zika Emergency Is Over in a Hopeful Prelude to a Tourism Rebound

Brazil’s Zika Emergency Is Over in a Hopeful Prelude to a Tourism Rebound

Sarah DiLorenzo, Associated Press

Now that the health emergency has ended, the country's tourism industry and destination marketers ought to consider a coordinated ad campaign as a way to restore formerly high visitor counts.

1 month ago

Discovery Licenses Its Name for Costa Rica Eco-Tourism Park Means Big Business

Discovery Licenses Its Name for Costa Rica Eco-Tourism Park Means Big Business

Gerry Smith, Bloomberg

Discovery is eyeing millennial travelers with its new park plans but it should consider that many younger travelers do enjoy exclusively sitting on a beach rather than learning about biodiversity.

2 months ago

Norwegian Air to Expand to Argentina With 10 Aircraft, Says CEO

Norwegian Air to Expand to Argentina With 10 Aircraft, Says CEO

Benjamin Katz, Bloomberg

Bjørn Kjos, the founder and CEO of Norwegian Air Shuttle, said at Skift Forum Europe that his discount carrier plans to enter Argentina by year-end. We're hoping for $66 flights to and from the U.S.

3 months ago

Want to Know the Next Hot Beach Town for Tourism? Ask a Surfer

Want to Know the Next Hot Beach Town for Tourism? Ask a Surfer

Michael Heath, Bloomberg

This study — which shows that surfers can be a bellwether for future visitor growth — could help destinations adequately prepare for more tourists before they are overwhelmed.

3 months ago

U.S. State Department Strengthens El Salvador Travel Warning

U.S. State Department Strengthens El Salvador Travel Warning

Associated Press

Does the language of this warning represent a new angle on the Trump administration's State Department travel warnings? We'll have to wait and see.

4 months ago

10 Gateway Stories Sourced From Singapore, Beijing, Caracas and Cape Town

10 Gateway Stories Sourced From Singapore, Beijing, Caracas and Cape Town

Dennis Schaal, Skift

To understand what's going on in the global travel industry you have to go local with people who understand the issues and speak the lingo. Skift's readership has always been globally minded and it is increasingly global, as well, so our Gateway series is delivering on these dynamics, one original story at a time.

5 months ago

Business Travel Is Expected to Soar in India, Struggle in Brazil as Economies Diverge

Business Travel Is Expected to Soar in India, Struggle in Brazil as Economies Diverge

Hannah Sampson, Skift

Business travel spending has increased tremendously in India and Brazil since 2000 — but most of that money is spent domestically. As those and other markets continue to change — and global politics shift — will the future bring more or fewer international business trips?

5 months ago

UN Health Agency Says Zika Is Still a Threat But No Longer an Emergency

UN Health Agency Says Zika Is Still a Threat But No Longer an Emergency

Jamey Keaten and Mike Stobbe, Associated Press

The removal of the emergency declaration shouldn't prompt travelers — or governments — to stop taking Zika seriously. The virus remains a "significant and enduring public health challenge," officials say.

7 months ago

Venezuela’s Economic Crisis Has Devastated Once-Booming Margarita Island

Venezuela’s Economic Crisis Has Devastated Once-Booming Margarita Island

Fabiola Sanchez , Associated Press

With international tourism dried up — and domestic visitor numbers down to a trickle — Venezuela's resort destinations are in trouble.

9 months ago

Brazil Tourism President on the Aftermath of Rio’s Olympic Games

Brazil Tourism President on the Aftermath of Rio’s Olympic Games

Greg Oates, Skift

Few other Olympic Games in recent memory created as much controversy as Rio 2016, but all of the airport, hotel, and transportation upgrades bode well for continued tourism development over the long-term.

10 months ago

Costa Rica Balances Happiness of Its Residents With That of Planet Earth

Costa Rica Balances Happiness of Its Residents With That of Planet Earth

Associated Press

But is the country being transparent enough in its marketing messages to really convey what "ecotourism" really is, or just how sustainable Costa Rica really is for travelers, locals, and indigenous flora and fauna alike?

10 months ago