Business Travel News

With one of the biggest names in UK travel exiting the market, there's space for other travel firms to pick up some of the travel demand. It's not going to be easy with plenty of Brexit uncertainty in the market as well as lots of competition.

After several years of historic wildfires, California has to take a hard look at the future of tourism in its wine regions and mountain resort communities. The fires have exacerbated problems such as a lack of affordable workforce housing.

Several years of devastating wildfires have taken a toll on California tourism but have not affected overall visitor numbers. Instead, the fires have changed the way the state markets itself and made it harder for tourism employees to live in California.

Serko made its first moves into the U.S. about a year ago, but the company still has a long way to go before it it is established in the North American market. Its newest partnership with Booking Holdings should help it become a global company.

Employee engagement is a hot topic in both the business travel space and the events space. The problem is that no one has yet figured out how to accurately track it.

In the post-experiences world, one sector that will keep thriving is niche adventure tour operators that really know what they are talking about. They take clients backstage to explore exotic places and leave little footprint — but deposit lots of dollars in local communities.

Now that Zeno is well-established in Serko's home market, the next step is to bring that same popularity abroad. The travel management company is forming partnerships with major players to help it gain traction in the U.S. and Europe.

Storefront travel agencies may be fewer in number these days, but some are finding success by reinventing themselves as social hubs for their local communities. With imaginative decor and amenities, these agencies are drawing in customers who had previously been unaware of the value of using a travel advisor.

The conversation around business traveler satisfaction is growing. American Airlines’ refreshed corporate benefits show that the airline is listening.

Luxury brands today are designing stories for global citizens, but telling those stories in different markets requires more than a different app — it's about delivering a message that resonates with the core brand and the local culture that they're speaking to.