Companies Still Miss the Mark When Measuring Biz Traveler Experience
Photo Credit: Bored passengers wait for their flight out of Houston Intercontinental Airport. Flickr / dwighta3
Skift Take
Employee engagement is a hot topic in both the business travel space and the events space. The problem is that no one has yet figured out how to accurately track it.
Analyzing traveler data is a necessary part of improving corporate travel programs, but gathering good data is not always easy.
In fact, many companies are using spotty and one-sided metrics in an attempt to evaluate the success of their travel programs, according to a report from the Association of Corporate Travel Executives in collaboration with BCD Travel. The report found that travel buyers were more likely to prioritize financial data, even though measures of traveler experiences are often just as valuable, if not more so.
Over 90 percent of managers interviewed said they used spend and savings numbers to measure travel program success, while only 52 percent said they were open to more holistic data, including trip success, tra
