Uber will enable users to book hot air balloon rides in popular Turkish tourist destination Cappadocia as part of its strategy to make further inroads in the tourism industry.
The company said app users can pay $159 (150 euros) to reserve one of 20 places on an one-and-a half hour sunrise flight over Cappadocia, a region renowned for its cave cities. Cappadocia attracted roughly 10% of Turkey’s 44.6 million foreign visitors in 2022, according to the country’s tourism and culture ministry.
Uber’s move to offer hot balloon riders is its latest offering outside of ride sharing. The apps allows users to book boat rides along the Thames River in London as well as tuk-tuks in Sri Lanka and India. Uber also enables UK users to book flights, trains and hotels on its app.
Turkey has also emerged as one of Uber’s fastest-growing markets as the company said rides in the country have increased over 50% from last year.