The Venetian Resort Las Vegas is revamping its loyalty program in March, replacing its Grazie Rewards program.

The new loyalty program, Venetian Rewards, will let travelers earn points on gaming and spending on hotel stays, dining, entertainment, and spa services. Potential rewards will include room upgrades, free suite nights to share, free valet service, and priority access to resort amenities.

The move comes as rival MGM Resorts has inked a partnership with the Marriott Bonvoy loyalty program.

The Venetian has just finished a $1 billion redevelopment and the opening of Sphere at The Venetian Resort Las Vegas.

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Tags: future of lodging, las vegas, loyalty, loyalty programs, news blog, rewards, rewards programs, The Venetian Resort, the venetian resort las vegas, travel rewards, venetian