California-based RedAwning has introduced updates to its communication features for Airbnb superhosts. 

The new communications hub communication features include:

  • Centralized communications management , where hosts can send messages from their email, mobile phone, or via the RedAwning Portal or the mobile app, to guests which will then appear on their booking platform or email or text inbox. 
  • Automated messaging for hosts, with customization of design and text for all messages.
  • Automatic conversion of PDF attachments to channel inboxes.

“The fundamental core idea that you’re in the hospitality business is not what people necessarily think of when they think they’re in the rental business,” Red Awning CEO Tim Choate said. “So by using AI and real hospitality thinking, we’re hoping that we can get people to both be very efficient but also be able to personalize and customize something that’s very professional and hospitality oriented.”

Although this particular launch doesn’t have ChatGPT add-ons, Choate hinted at that being the second phase of this launch.

“The next phase for communication, which we’ve already been working on for a while, is integrating AI features,” Choate said. “But it’s really hard to get it right to get AI to suggest responses by using your history, and high hospitality standards.”

Next among product updates is automatic integration of internet of things or smart devices including locks, thermostats, hot tubs, pools and lights. 

This is how Choate described it: ““You automatically send all your personalized messages to each guest via their communications method of choice, automatically set and deliver your door codes, and then you automatically turn up the heat 6 hours before check in and turn it down 2 hours after checkout, so the house will be warm and you save energy. Maybe you also have a hot tub so you automatically turn that up, or maybe you have a pool and the guest opted to pay a fee for pool heating, so you turn up the heat automatically and automatically bill the guest too.”


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Tags: artificial intelligence, RedAwning, upgrades