Online travel marketplace Klook is ending the sale of certain exploitative wildlife attractions on its platform, with a new animal welfare policy, set to come into effect on 31 October.

The experiences platform will stop selling circus-style performances involving elephants, dolphins, and tigers, animal shows performances, and animal-photo experiences. It has since removed experiences for Miami Seaquarium and Sea Life Park Hawaii, according to a statement by World Animal Protection.

“Klook must go further,” said Nicole Barrantes, Wildlife Campaign Manager, World Animal Protection, “It must remove all wildlife attractions, including its elephant bathing and feeding offerings, which still involve significant cruelty behind the scenes.”

Klook was pinpointed as enabling animal interactions in a WAP Tracking the Travel Industry report released in February, tying with Groupon for the lowest score in the sector. World Animal Protection stated that companies assessed were given feedback and a timeframe within which to report back as well as put into effect any necessary changes to improve their offering and overall responsible tourism weighting. It had not received any feedback or policy changes from Groupon, as yet.

Tags: Klook, responsible tourism, sustainability, wildlife tourism