Paisly, which is part of the airline’s JetBlue Travel Products business, has added more activities through travel experiences site Peek — these include things like parasailing, scuba diving, and paddle boarding in Miami, for example — and increased available hotel inventory to more than 4,000 properties, according to a statement Wednesday. In addition, the year-old site boasts additional customer service functionality and a new “look and feel.”
And, with a nod to the importance of loyalty, offers travelers points in JetBlue’s TrueBlue frequent flyer program and credits towards Mosaic status for purchases through Paisly.
“We realized that online travel sites for booking hotels, cars and activities still lacked exceptional service,” JetBlue Travel Products President Andres Barry said. “As we continue to grow as a travel company, our goal is to develop technology that allows us to take ownership over the customer’s entire experience.”
Paisly is part of JetBlue’s broader push to become more of a travel technology company than just an airline. JetBlue Travel Products generated $45 million in annual earnings before interest and taxes last year, and is on track to more than double that to $100 million in 2022.