IDEAS: United Airlines Appeals to Families with Sesame Street Travel Kits
![](https://skift.com/wp-content/uploads/2023/08/Screenshot-2023-08-10-at-10.12.28-PM.png)
United Airlines has unveiled Children's Travel Kits in collaboration with Sesame Workshop.
The kits feature an Oscar the Grouch color and activity book with crayons, Oscar the Grouch slide puzzle, and a sensory calming strip designed to help soothe anxiety and fidgeting. All of these activities aim to keep kids occupied in the air and will be available onboard during select flights for flyers ages 2-12.
United had previously announced Oscar the Grouch as the airline's Chief Trash Officer, who serves as an expert on how sustainable aviation fuel is created from waste like "banana peels, leftover cooking oil, woody biomass and, yep, trash."
United has also recently revealed wellness-driven amenity kits, featuring products from Venus Williams' brand, Asutra.