IDEAS: United Airlines Appeals to Families with Sesame Street Travel Kits
Key Points
- United Airlines launched Children's Travel Kits with Sesame Workshop, featuring Oscar the Grouch-themed activities.
- The kits aim to entertain children aged 2-12 during flights with items like a color book, slide puzzle, and calming strip.
- Oscar the Grouch is also United's Chief Trash Officer, promoting sustainable aviation fuel made from waste.
Summary
United Airlines has introduced Children's Travel Kits in collaboration with Sesame Workshop, featuring Oscar the Grouch-themed activities such as a color book, slide puzzle, and sensory calming strip. These kits are designed to entertain children aged 2-12 on select flights. Oscar the Grouch also serves as United's Chief Trash Officer, highlighting the airline's commitment to sustainability by promoting aviation fuel made from waste.
United Airlines has unveiled Children's Travel Kits in collaboration with Sesame Workshop.
The kits feature an Oscar the Grouch color and activity book with crayons, Oscar the Grouch slide puzzle, and a sensory calming strip designed to help soothe anxiety and fidgeting. All of these activities aim to keep kids occupied in the air and will be available onboard during select flights for flyers ages 2-12.
United had previously announced Oscar the Grouch as the airline's Chief Trash Officer, who serves as an expert on how sustainable aviation fuel is created from waste like "banana peels, leftover cooking oil, woody biomass and, yep, trash."
United has also recently revealed wellness-driven amenity kits, featuring products from Venus Williams' brand, Asutra.
Up Next
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
Yanolja Teams With ChatGPT and Google. More AI Partnerships to Come, CEO Says
Southwest Didn't Get the Gains It Expected From New Online Booking Channels
Canada Is the Top Source of U.S. Travel – Now Visits Are Trending Down
