SOTC Travel has introduced three new regional languages to its website – Hindi, Gujarati and Tamil, in addition to English – in order to target the growing customer market within Regional India-Bharat and provide a more accessible guest experience.

In addition to the new language offering, SOTC has also curated a collection of holidays designed to cater to the diverse regional needs of customers. An example being the recently launched ‘Gurjar Vishwadarshan holidays’, that offer vegetarian and Gujarati meals across key destinations like Europe, South East Asia and other destinations.

“We are delighted to announce the launch of our website in Hindi, Gujarati and Tamil languages. Regional India is a critical market for us and making our website available to customers in a language of their choice, builds reassurance and deepens our customer connect. We aim to deliver exceptional experience customer experience and this starts right from research and booking on our regional language website,” said Daniel D’souza, president & country head – holidays, at SOTC Travel.

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Tags: accessibility, diversity and inclusion, regional, tour operators, travel agents, websites