IDEAS: SOTC Travel Introduces Three Regional Languages to Website
Key Points
- SOTC Travel has added Hindi, Gujarati, and Tamil languages to its website to engage the growing Regional India-Bharat market.
- The company offers a curated holiday collection, including 'Gurjar Vishwadarshan holidays' with vegetarian meals for Gujarati customers.
- The initiative aims to enhance customer experience by providing language options and building customer trust.
Summary
SOTC Travel has introduced three regional languages—Hindi, Gujarati, and Tamil—to its website to better connect with the Regional India-Bharat market. This move is part of a broader strategy to enhance customer experience and cater to diverse regional needs with curated holiday packages like 'Gurjar Vishwadarshan holidays,' which include vegetarian options for Gujarati travelers. The initiative aims to build customer trust and deepen engagement by offering language choices for research and booking.
SOTC Travel has introduced three new regional languages to its website - Hindi, Gujarati and Tamil, in addition to English - in order to target the growing customer market within Regional India-Bharat and provide a more accessible guest experience.
In addition to the new language offering, SOTC has also curated a collection of holidays designed to cater to the diverse regional needs of customers. An example being the recently launched ‘Gurjar Vishwadarshan holidays’, that offer vegetarian and Gujarati meals across key destinations like Europe, South East Asia and other destinations.
“We are delighted to announce the launch of our website in Hindi, Gujarati and Tamil languages. Regional India is a critical market for us and making our website available to customers in a language of their choice, builds reassurance and deepens our customer connect. We aim to deliver exceptional experience customer experience and this starts right from research and booking on our regional language website,” said Daniel D’souza, president & country head - holidays, at SOTC Travel.
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Photo Credit: Pixabay / Harikrishnan Mangayil
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