IDEAS: Destination Canada Wants You to Learn How to Winter the Canadian Way in New Campaign
Key Points
- Destination Canada partnered with Nicole Byer for a video series on 'how to winter the Canadian way.'
- The series includes four humorous sketches covering topics like skiing, winter fashion, and cold plunges.
- The videos aim to provide a light-hearted guide to Canadian winter culture and can be viewed on Destination Canada's website.
Summary
Destination Canada has teamed up with Nicole Byer, host of 'Nailed It!', to create a series of entertaining videos that teach viewers how to embrace winter like a Canadian. The four-part series features Byer in comedic sketches, offering advice on skiing, winter fashion, and participating in winter sports, all from the perspective of someone new to cold climates. The videos are designed to provide a humorous introduction to Canadian winter culture and are available on Destination Canada's website.
Destination Canada has joined forces with Nicole Byer, host of the Netflix show 'Nailed It!', on a series of short videos designed to teach viewers 'how to winter the Canadian way.’
The campaign is made up of four short videos, which sees Byer in a series of humorous sketches and locations as she shares her tips and techniques on how to navigate the Canadian climate from the perspective of a cold weather novice.
The tongue in cheek videos cover a range of topics, including how to fall with grace when skiing, how to ensure your winter wardrobe is couture, how to get involved in winter sports (or at least pretend you know the rules), and how to master the cold plunge.
You can watch the full video series on the Destination Canada website.
Photo Credit: Pixabay / Olichel
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