IDEAS: Austrian National Tourist Office Debuts Humorous Chat SkiPT Campaign
Key Points
- The Austrian National Tourist Office launched a campaign called ChatSkiPT, emphasizing 'Authentic Intelligence' over traditional AI.
- ChatSkiPT involves live responses from 15 ski instructors, adding expertise and humor to winter tourism inquiries.
- The ChatSkiPT chat service is set to officially launch on January 17th.
Summary
The Austrian National Tourist Office has introduced ChatSkiPT, a campaign that focuses on 'Authentic Intelligence' with live responses from ski instructors to enhance winter tourism experiences. By integrating humor and expertise, this initiative aims to differentiate itself from conventional AI tools. The chat feature is scheduled to officially launch on January 17th.
As Artificial Intelligence (AI) continues to embed itself in the day-to-day planning of our vacations, the Austrian National Tourist Office has launched its own humorous take on AI - or ‘Authentic Intelligence’ in this case.
Instead of the usual AI tools - which can often yield incorrect results and a lack of authentic information - the Austrian National Tourist Office is relying on its ‘Authentic Intelligence’ to bring in-depth expertise and a touch of Austrian humor to its winter holiday visitors.
‘ChatSkiPT’ has been designed to look like a typical AI chat service, however, the reply will come from one of 15 ski instructors located in Austria who are on hand to answer live questions from visitors regarding their queries on their winter ski holidays.
The website is now live, but the chat feature will officially launch tomorrow (Wednesday 17 January).
Photo Credit: Credit: Sebastian Somloi, SOVISO SOVISO / Sebastian Somloi
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