Cloudbeds, a San Diego-based software company that helps independent hotels set their set their rooms and market their inventory online, announced on Monday at HITEC 2022 that it’s acquiring hotel messaging software Whistle.

The move is part of Cloudbeds’ strategy to facilitate communication between accommodation providers and guests.

“The term contactless is becoming far too synonymous with hospitality,” said Richard Castle, Cloudbeds’ chief operator officer and co-founder. “We want more contact between lodging businesses and their guests to create purposeful touchpoints, answer questions and provide guidance through the entire guest journey.” 

Cloudbeds attracted $150 million worth of investment last year, led by Softbank. Meanwhile, Whistle’s clients include major international hospitality brands such as Choice Hotels, Accor and IHG Hotel & Resorts.

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Tags: communication, hotels, mergers and acquisitions, messaging