IDEAS: Emirates Launches World’s First Robot Check-In Assistant, Sara

Emirates has launched its City Check-in and Travel Store in Dubai's financial district, featuring Sara, a portable robotic check-in assistant designed to assist customers when booking their travels, checking-in for flights and dropping off their luggage. 

Situated at ICD Brookfield Place, the remote check-in centre will enable customers to enhance their experience by utilizing self check-in kiosks, dedicated desks with Emirates agents, or with the assitance of Sara - who has the ability to match faces with scanned passports, check passengers in, and guide them to the luggage drop area.

“Emirates City Check In is our latest addition to the Emirates travel experience, showing our commitment to providing customers with an array of check-in options," said Adel al Redha, Emirates' chief operating officer.

“We are pleased to collaborate with ICD Brookfield on this project and look forward to providing our customers with more technology-focused solutions in the future.” 

Emirates passengers holding valid boarding passes will also enjoy complimentary access to selected lifestyle facilities within the venue, including various restaurants, gyms, and luxury stores on site.

At the 2023 Skift IDEA Awards, we are looking for the most innovative travel technologies that drive experiential outcomes, from mobile applications to online booking systems, self-service kiosks, and other advanced technologies.

Do you have an innovative Technology product that deserves recognition? Head to the Skift IDEA Awards and start your submission today.