Choice Hotels sees a potential in generative AI (artificial intelligence) to reshape the hotel sector, according to an interview chief information officer Brian Kirkland did on Bloomberg TV right before the U.S. Memorial Day holiday weekend.

“To be commercially viable, and to be something that really transforms how we do business, … we need to make sure that we can securely use it. So how do we get private data sets in there? How do we curate the answers to make sure that … the right answer is coming back that’s curated and accurate, and not based on old data? That’s something we’re talking about with some of our partners. When [that’s available], it will be transformative.”

—Brian Kirkland of Choice Hotels

Kirkland speculated that generative AI could help guests find answers faster about properties and help Choice Hotels franchisees to figure out the right type of business strategy or even the policies around how they run their business.

Full interview here:

UPDATE: The original post misspelled Brian Kirkland’s name. Apologies.

Tags: artificial intelligence, chatgpt, choice hotels, future of lodging, generative ai, news blog