ASTA Free Guide to Becoming a Travel Advisor Sees Thousands of Downloads
Key Points
- ASTA's free Travel Advisor Career Overview guide received over 12,000 downloads, a significant increase from previous years.
- The guide's availability is part of ASTA's initiative to attract new talent to the travel industry, supported by a partnership with Norwegian Cruise Line.
- ASTA's recruitment efforts include a revamped membership model aimed at equipping future travel professionals with necessary tools for success.
Summary
The American Society of Travel Advisors (ASTA) has seen a dramatic increase in downloads of its Travel Advisor Career Overview guide since making it free, with over 12,000 downloads compared to just 50 in the previous five years. This initiative, supported by a partnership with Norwegian Cruise Line, is part of ASTA's broader effort to attract new talent to the travel industry. ASTA has also introduced a 'Future Travel Professional' membership level, aiming to provide aspiring travel advisors with comprehensive tools for success amid a growing demand for talent in the industry.
The American Society of Travel Advisors (ASTA) has seen over 12,000 downloads of its Travel Advisor Career Overview guide to becoming a travel agent since it made the resource free.
Previously, ASTA's materials came with a fee, with only about 50 downloads in the five years before 2023.
ASTA's next step in career training for aspiring travel agents has also been modified to include an ASTA membership with the "Future Travel Professional" level, which forms part of the Roadmap to Becoming a Travel Advisor course starting at $199. An independent advisor membership begins at $228.
The guide was made freely available through a partnership with Norwegian Cruise Line and forms part of ASTA's overall initiative to bring new travel advisors to the industry, said Zane Kerby, CEO and president of ASTA.
"Right now, the travel industry desperately needs more talent," said Kerby. "If someone is interested in becoming a travel advisor, they first have to understand the landscape of our industry and the variety of pathways available to them."
"Our members are telling us they need help," Kerby further stated as he explained that the overhaul of ASTA's Travel Career Center extends beyond recruitment with the intent to "equip future professionals with comprehensive tools for success."
ASTA represents 80 percent of all travel sold in the United States through travel agency distribution channels.
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