JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.
The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared experiences of travel.
You can view the video below:
The campaign has been created to ‘underscore the beauty of human connections’, by emphasizing the strong familial bonds that are forged in unforgettable moments, said JW Marriot in a press release.
“The ‘Stay in the Moment’ campaign focuses on the discerning luxury traveler who seeks well-being, mindfulness and profound connections－all the elements that speak to the spirit of the JW Marriott brand,” said John Toomey, chief sales & marketing officer Asia Pacific, Marriott International.
“Lee Min-ho’s starring performance in the campaign video beautifully captures the JW Marriott experience, embodying the holistic and inspirational moments that shape our journeys and enrich our lives.”