Japanese airline company All Nippon Airways (ANA) is preparing to launch its new airline Air Japan in February 2024, unveiling a brand positioning of affordability, comfort and diversity for its cabin crew.
The medium-haul offering sits firmly between the full-service concept of carrier ANA and its low-cost airline Peach Aviation to meet travel demand from Southeast Asia to Japan. It will compete against Japan Airlines subsidiary, Zipair, which offers similar products.
The airline company has yet to confirm routes and cities for the new airline but recently unveiled select products and services as part of its Fly Thoughtful brand concept.
The cabin will be configured with 324 economy class seats, a seat pitch of 32 inches and a recline feature. The seats won’t have monitors and are made of lightweight material, which is expected to add to its fuel efficiency.
In a push for diversity and inclusion, the company stated its cabin attendants’ uniforms are designed to “value the unique qualities” of its crew, reflecting gender neutrality. It will also be made in-part from plant-derived fabrics.
The Air Japan website is live, but ticket sales have yet to be opened.