American tourists are flocking to the UK over other European destinations, new data shows.
Post-Covid pent-up demand has collided with the strong dollar, according to the latest figures from travel agency Trip.com, with a 678 percent surge in searches for U.S. to UK flights in the first six months of 2022, compared to the same period last year.
Overall, its inbound transatlantic booking data showed actual bookings from the U.S. to Europe increased 246 percent.
Booking values are up by 37 percent.
Spain came a close second regarding consumer interest, with a 614 percent increase in flight searches from the U.S., followed by Italy (577 percent) and France (491 percent.)
Trip.com’s Americas chief said travelers appeared to be taking advantage of the weaker European currency.
“We believe the increased value of the strong U.S. dollar versus the weaker euro and fall in the value of Pound Sterling means that US travelers have so much more buying power in Europe, which has helped to mark the continent’s return once more as a major destination for the U.S. market,” said Rich Sun, Trip.com Group’s general manager for the Americas.
The difference in value translates to a 10-15 percent discount, compared to the same time last year.