Seth Borko

Many online travel agencies are no longer specialists in one product, instead aiming to become one-stop shops. The platform that a booking site can offer is a key part of its competitive moat and the contours of supply at Booking Holding and Expedia vary widely from each other.

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but growing challenges have hurt ad efficiency. OTAs must remain nimble to keep pace.

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

It’s dangerous to give Amazon breathing room in any industry; better to think through its implications for travel today. Amazon is not simply a threat, it offers lessons and opportunities for travel executives as well.

Amazon likely has a role to play in the future of travel distribution, marketing, or devices — if not all three. Travel leaders need to prepare today or risk being caught flat-footed tomorrow.

Large travel corporations can't seem to get enough of the tours and activities space. It's one to watch as the year unfolds. Deals can be a great way to get a foot in the door, but don't forget to make sure there is a strategic fit — and, of course, that the price is right.

More consumers than ever are using vacation rentals. But as the line with hotels blurs and the industry enter a new growth phase, it faces unique challenges in delivering the hospitality guests expect. Technology will be key to providing an elevated guest experience and will help determine who sees the most success.

There's a new generation of property managers trying to bring hotel-like professionalism and scale to the vacation rental market. Their tech chops will play a large role in determining if they succeed or fail.

Vacation rentals are grappling with how to meet and exceed guest expectations across a fragmented market. As the industry grows, this challenge only gets tougher. A new generation of fast-evolving technologies could be part of the solution.

Headlines can often miss a key point: Airbnb has a positive and growing cash flow. Airbnb was already in a small club of highly valued startups, but there's an even more elite group, those that can turn a profit.