Seth Borko

The traveler is our north star for navigating the complexities that 2025 will bring to travel. Thankfully, consumers tell us travel is a top priority, setting an upbeat tone for the year to come.

With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites.

It may just be speculation, but if it were to go through, it would be one of the biggest shakeups the travel industry has seen in years.

To hear most travel executives tell it, there is reason for optimism across the travel industry. But travel stock prices are flashing warning signs. Who will be proven right?

Revenue growth will finally decelerate from red-hot growth. But that's not a sign of weakness. it's a return to normal – and that's a good thing.

While we're sure your parents love all their children equally, for our analysts, there’s always a data story that stands out.

Did you miss some of our Skift Research reports during a busy year? Have no fear! We've gone back and hand-picked our favorite 12 must-read reports for the year.

As the leaves change color, it's supposed to be hibernation season. But travel stocks stand on the cusp of a bear market as we head into the winter.

The market is skeptical that Choice's hostile takeover bid for Wyndham will be successful. The Skift Travel 200 sheds light on the hotel sector and the thinking behind this offer.

The Skift Travel 200 stock index will be the first benchmark to capture the $1 trillion-plus market for public travel stocks. It brings the travel industry to you in a single number.