Selene Brophy

Selene has over two decades of journalistic expertise spanning news, real estate, and travel sectors. She headed up the travel editorial division for 10 years at 24.com, the leading digital publisher in Africa, where she honed her multimedia content creation skills —ranging from video and podcast production to devising social media strategies. An industry thought leader, Selene was a featured speaker at WTM Africa 2019, where she delved into pressing issues like Overtourism and the role of Artificial Intelligence in modernizing the travel sector. She has also lent her expertise as a judge on multiple award panels, notably the WTMAfrica 2020 for the Most Compelling Agency Story. Academically, she holds a Post-Graduate Diploma in Media Management and is a graduate of the Seth Godin AltMBA program in 2017. She is also a 2020 Media24 Future Skills Development Program alumni. Beyond her professional pursuits, Selene is an avid traveler and adventurer, often exploring the great outdoors in Cape Town, South Africa, with her family and dogs. She channels her love for travel into crafting engaging social media reels via her iPhone.

Latest Stories

Online Travel

A Tour Operator Flips the Playbook by Embracing Travelers’ Passions, Not Destinations

Passion-based itineraries might sound like the latest hype in tours and activities, but it is being fueled by the everyday interest of people who are turning their hobbies into thriving businesses — and by extension, unique travel experiences.

A Tour Operator Flips the Playbook by Embracing Travelers’ Passions, Not Destinations

Airlines

Full Video: Expedia, JetBlue on Distribution and Loyalty at Skift Aviation Forum 2022

In a switch-up on the role travel products play in creating stickiness for brands, JetBlue and Expedia are both focused on boosting customer loyalty — and while it might seem like their programs are competing, customers ultimately score value across their ecosystem.

Full Video: Expedia, JetBlue on Distribution and Loyalty at Skift Aviation Forum 2022

News Blog

ResortPass Adds $26 Million in Celebrity-Backed Funding

Luxury hotels and resorts, with all their amenities, are usually the playgrounds of the rich and famous and are reserved exclusively for overnight guests who pay top dollar to stay there.  However, a group of celebrity funders are boosting ResortPass by $26 million to build out its day-pass marketplace for establishments that want to allow…

Tour Operators

Day Tours Operator Context Adds Pre-Trip Virtual Learning

Post-pandemic trends are shifting the customer experience in educational tours to include pre-trip immersion through virtual tours. Their value cannot be underestimated.

Day Tours Operator Context Adds Pre-Trip Virtual Learning

Online Travel

Why GetYourGuide Is Giving Its ‘Originals’ Tours Offering a Pause

The power of performance data to improve the customer experience remains a driving force for GetYourGuide. In a case of iron sharpening iron, the pioneering insights from its Originals brand will level the playing field across its entire marketplace as the private label format is put on hold.

Why GetYourGuide Is Giving Its ‘Originals’ Tours Offering a Pause