2024 marks a new era for the travel industry. Skift Research's State of Travel report gives insights on current travel trends, consumer behavior, and different travel sectors.
While Chinese airlines are making significant strides in expanding their international operations, the recovery of outbound travel demand remains key for their long-term success.
The Skift Travel Health Index reached 103 in May 2024, reflecting a 3% year-over-year increase. Hotels lead the accommodation sector at a 7% growth, while vacation rentals lag 4% behind 2023 performance due to declines in China.
Don't panic over vacation rental rants online! Our research reveals these are growing pains, but not a sign of doom. Travelers still like vacation rentals for the space, affordability, and convenience they offer. This unique blend ensures continued popularity among travelers.