Saniya Zanpure

Latest Stories

Tourism

Europe’s Travel Revival Appears to be Slow

The Skift Travel Health Index shows that all regions have recovered, but Europe's travel revival appears to be rather slow. With 17 out of 22 countries having fully recovered and Europe being a popular summer hotspot, the global travel industry has geared up for a bright summer season.

Europe’s Travel Revival Appears to be Slow

Hotels

Effective Hotel Marketing in the Digital Age: New Skift Research

Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools.

Effective Hotel Marketing in the Digital Age: New Skift Research

Skift Research

Hotel Tech Benchmark: Digital Marketing and Advertising Tech 2023

Digital marketing and advertising tools, if utilized effectively can help hotels increase direct bookings, draw in new customers, and improve improve the overall content strategy. This tech category has the potential to generate $3 billion in annual revenues and is embedded in the industry's future.

Hotel Tech Benchmark: Digital Marketing and Advertising Tech 2023

Tourism

Global Travel Recovery Sustains its Momentum

The Skift Travel Health Index continued to point to a full global travel recovery in May 2023. With 14 out of 22 countries having fully recovered and some overtaking pre-pandemic performance, we anticipate the index to soon significantly surpass 2019 levels.

Global Travel Recovery Sustains its Momentum

Coronavirus

Tourism Triumphs: Skift Travel Health Index Reaches Record High

For the first time since January 2020, the Skift Travel Health Index has topped 100, a sign that global tourism is now performing better than it did before the pandemic. Every region in our index showed growth over the last month.

Tourism Triumphs: Skift Travel Health Index Reaches Record High

Hotels

The Technology Improving Hotel Distribution: New Skift Research

The abundance of hotel booking channels calls for a tech-enabled distribution strategy. Central Reservation Systems help manage rates and availability across multiple booking channels and have the potential to become a $1.3 billion tech category.

The Technology Improving Hotel Distribution: New Skift Research

Skift Research

Hotel Tech Benchmark: Central Reservation Systems 2023

The abundance of hotel booking channels calls for a tech-enabled distribution strategy. Central Reservation Systems help manage rates and availability across multiple booking channels and have the potential to become a $1.3 billion tech category.

Hotel Tech Benchmark: Central Reservation Systems 2023

Tourism

India Continues Strong Performance in 2023: New Skift Travel Health Index

India has all the cards to become the next mega source market for international travel, although major barriers still need to be overcome. The country has been performing extremely well in our Skift Travel Health Index.

India Continues Strong Performance in 2023: New Skift Travel Health Index

Hotels

Demand for Direct Booking Tech is Booming: New Skift Research

With a growing share of hotel bookings made online, many hoteliers are reliant on third-party travel websites for booking volumes, and global visibility. Booking engines, website builders, and direct-booking tools can help these hotels find a better balance between first- and third-party bookings.

Demand for Direct Booking Tech is Booming: New Skift Research

Skift Research

Hotel Tech Benchmark: Booking Engines, Website Builders, and Direct Booking Tools 2023

With a growing share of hotel bookings made online, many hoteliers are reliant on third-party travel websites for booking volumes, and global visibility. Booking engines, website builders, and direct-booking tools can help these hotels find a better balance between first- and third-party bookings.

Hotel Tech Benchmark: Booking Engines, Website Builders, and Direct Booking Tools 2023