It's near impossible to measure the exact influence a slogan has on getting tourists to a destination, but Virginia is certainly making the most of its catchphrase by getting small businesses onboard and creating revenue opportunities.
It's hard to argue that Turkey's rise as global destination is directly tied to its "Home" branding or Instagrammer trips, but these efforts combined with support for the private sector keep Turkey's tourism offering relevant, ready and top of mind for potential visitors around the world.
Airlines' most creative content marketing efforts are coming through in their in-flight safety videos, which are as popular online as their on actual planes. They now need to take this creativity to other aspects of their marketing strategy.
Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to commit to the often long-distance journey down under.