Articles by Samantha Shankman

Luxury Brands Are Bullish on the Future of Airport Retail

Luxury Brands Are Bullish on the Future of Airport Retail

Samantha Shankman, Skift

Airport sales are not only growing faster than traditional retail outlets, but also providing multiple, multi-channel advertising opportunities well-positioned to reach luxury brands' target customers.

4 months ago

Men Are Spending More in the Luxury Sector Than Women, Research Shows

Men Are Spending More in the Luxury Sector Than Women, Research Shows

Samantha Shankman, Skift

Females are considered the primary purchasers in travel, but a more holistic view of the luxury sectors suggests that men are an equally, if not more, important target for marketers.

4 months ago

The Psychology Behind Luxury Employee Training Programs

The Psychology Behind Luxury Employee Training Programs

Samantha Shankman, Skift

Luxury hoteliers often face similar challenges as other high-end brands and should seize the opportunity to start a conversation about luxury training and employment that crosses several sectors.

4 months ago

How Luxury Hotels Can Adapt to a Rising and Wealthier Middle Class

How Luxury Hotels Can Adapt to a Rising and Wealthier Middle Class

Samantha Shankman, Skift

New luxury consumers need to come from somewhere, and a slightly more wealthy middle class can provide an entry point for brands.

4 months ago

The Ecosystems Around the Wealthy’s Third and Fourth Luxury Vacation Homes

The Ecosystems Around the Wealthy’s Third and Fourth Luxury Vacation Homes

Samantha Shankman, Skift

Multiple homeowners are a growing segment of the luxury travel market, so learning to speak and appeal directly to their unique desires is a necessity for any luxury travel provider.

5 months ago

Luxury Travel Spending From Emerging Markets Will Slow in Coming Years

Luxury Travel Spending From Emerging Markets Will Slow in Coming Years

Samantha Shankman, Skift

The luxury market is leaning heavily on emerging markets' growing incomes and aspirational lifestyles, so it must be prepared to weather changes in this demand by keeping personalization and authenticity at the forefront.

5 months ago

China’s Luxury Travelers Are Young and Spending More Than Ever

China’s Luxury Travelers Are Young and Spending More Than Ever

Samantha Shankman, Skift

Chinese consumers are responsible for one-third of the world’s personal luxury spending, but the consumers are younger and more affluent than the sector is accustomed to serving. Speaking directly to this group will pay off with loyalty and service for decades to come.

5 months ago

Skift Podcast: How In-Room Tech Is Changing Everything About Hotel Guest Experience

Skift Podcast: How In-Room Tech Is Changing Everything About Hotel Guest Experience

Samantha Shankman, Skift

Mobile technology is proving to be a leap forward for hotels that are ready to embrace the massive advantages it has to offer.

2 years ago

Skift Podcast 6: The Rise of Lifestyle Hotels and the Culture Driving Them

Skift Podcast 6: The Rise of Lifestyle Hotels and the Culture Driving Them

Samantha Shankman, Skift

The lifestyle hotel segment is being pushed to innovate more quickly and drastically than ever before. Although the competition will continue to swell for several more years, we expect only a few brands will be left standing at the end.

2 years ago

Skift Podcast 5: How Bikes Are Changing the Way We Experience Cities

Skift Podcast 5: How Bikes Are Changing the Way We Experience Cities

Samantha Shankman, Skift

Biking is healthier, more enjoyable and more reliable than most other forms of public transportation; it is also changing people's relationship with their busy urban cities.

2 years ago

Skift Podcast 4: The Renegade Tours Disrupting City Visits for Tourists and Locals

Skift Podcast 4: The Renegade Tours Disrupting City Visits for Tourists and Locals

Samantha Shankman, Skift

Tour startups face many of the same challenges as their predecessors, but their sexy and unorthodox approach to art and sightseeing gives them the added boost of consumer-fueled marketing.

2 years ago

Skift Podcast 3: Travel PR Is the Invisible Engine Fueling Your Travel Inspiration

Skift Podcast 3: Travel PR Is the Invisible Engine Fueling Your Travel Inspiration

Samantha Shankman, Skift

Traditional travel media has been upended in recent years and so has the massive PR machine that touches every part of the travel industry. Understand the changes by listening to this episode of the Skift Podcast.

2 years ago