Articles by Samantha Shankman

Artificial Intelligence’s Unrecognized Potential for Luxury Travel Brands

Artificial Intelligence’s Unrecognized Potential for Luxury Travel Brands

Samantha Shankman, Skift

It’s clear that there are ways in which luxury brands can differentiate their customer experience using artificial intelligence, but it will require a sophistication that is still unseen in the travel industry.

3 months ago

What Travel Can Learn From Michael Kors’ Acquisition Strategy

What Travel Can Learn From Michael Kors’ Acquisition Strategy

Samantha Shankman, Skift

Whether we’re selling hotel rooms or stilettos, the luxury marketplace is riddled with similar challenges and opportunities suggesting greater collaboration could be useful to brands in both industries in their pursuit of becoming lifestyle brands for affluent consumers.

3 months ago

5 Factors That Influence Millennials’ Luxury Spending Habits

5 Factors That Influence Millennials’ Luxury Spending Habits

Samantha Shankman, Skift

There is no one strategy to win over millennials. Brands should focus on what they offer in terms of quality and then communicate that through as many channels as possible to increase their awareness among this diverse but growing demographic.

3 months ago

Barcelona Overtourism: Airbnb and Short-Term Rentals

Barcelona Overtourism: Airbnb and Short-Term Rentals

Samantha Shankman, Skift

Tourist apartments are an integral part of Barcelona's tourism industry today so it is time both parties step beyond the limitations of permits and legal claims to seek a holistic approach that protects residents' quality of life while also housing visitors.

4 months ago

A Brief History of Personality-Driven Luxury Travel Companies

A Brief History of Personality-Driven Luxury Travel Companies

Samantha Shankman, Skift

These four entrepreneurs took the first steps toward what would become modern adventure and luxury travel, and their first-hand accounts hold lessons — and entertainment — for all those who followed in their wake.

4 months ago

Documentary: Barcelona and the Trials of 21st Century Overtourism

Documentary: Barcelona and the Trials of 21st Century Overtourism

Samantha Shankman, Skift

We’re excited to go deep into one of the more pressing issues in travel today in our first ever original short film.

4 months ago

Environmental Sustainability Is the Next Frontier in Luxury Travel

Environmental Sustainability Is the Next Frontier in Luxury Travel

Samantha Shankman, Skift

Environmental sustainability will be the mark of luxury as we move into the future with discerning customers demanding that the businesses they patronize do everything possible to mitigate their impact.

4 months ago

How Monte Carlo Embraces Change for a New Luxury Customer

How Monte Carlo Embraces Change for a New Luxury Customer

Samantha Shankman , Skift

Monte Carlo might be known for its traditional luxury offering, but a deeper look shows a hospitality group that's keenly aware of its positioning, the changing market and how it must adapt to ensure a spot of the ultra-wealthy's jet set itineraries.

4 months ago

India’s Luxury Sector Poised for Exponential Growth

India’s Luxury Sector Poised for Exponential Growth

Samantha Shankman, Skift

India is ready for a jump in luxury travel, but it will need to catch up in terms of the accommodations and services that it can offer while also being conscious that local residents, not just multinationals, benefit from this growth.

5 months ago

Luxury Car Sales Soar as Brands Adapt to Electric, Connected Demands

Luxury Car Sales Soar as Brands Adapt to Electric, Connected Demands

Samantha Shankman, Skift

Mirroring the larger luxury sector, car manufacturers are finding that a legacy brand is not enough to attract the interest of newly affluent customers. They must adapt to demands while maintaining their standard brand quality to thrive into the future.

6 months ago

Luxury Brands Are Bullish on the Future of Airport Retail

Luxury Brands Are Bullish on the Future of Airport Retail

Samantha Shankman, Skift

Airport sales are not only growing faster than traditional retail outlets, but also providing multiple, multi-channel advertising opportunities well-positioned to reach luxury brands' target customers.

6 months ago

Men Are Spending More in the Luxury Sector Than Women, Research Shows

Men Are Spending More in the Luxury Sector Than Women, Research Shows

Samantha Shankman, Skift

Females are considered the primary purchasers in travel, but a more holistic view of the luxury sectors suggests that men are an equally, if not more, important target for marketers.

6 months ago