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Articles by Samantha Shankman

Interview: Virginia Tourism CEO on Using Love to Sell a State

It's near impossible to measure the exact influence a slogan has on getting tourists to a destination, but Virginia is certainly making the most of its catchphrase by getting small businesses onboard and creating revenue opportunities.

1 year ago

Brazilian Airfares Rise as Flight Demand Picks Up

Travel demand is still on the rise from the lulls of the global recession and primarily domestic airfares are slower to pick up than international flights.

1 year ago

Demand for American Hiking Trail Spikes After ‘Wild’ Release

Films often have an outsized impact on demand for destinations that previously attracted little attention and few visitors.

1 year ago

Jersey Shore’s Recovery Prioritizes Tourism Over Homeowners

Beaches, roads and coastal attractions were repaired as quickly as possible so many visitors arriving for the holiday weekend will be unaware of the construction still underway.

1 year ago

Interview: Turkish Tourism Director on Simpler Brand Messaging

It's hard to argue that Turkey's rise as global destination is directly tied to its "Home" branding or Instagrammer trips, but these efforts combined with support for the private sector keep Turkey's tourism offering relevant, ready and top of mind for potential visitors around the world.

1 year ago

Handy Enters Vacation Rental Ecosystem With New Host Services

Airbnb has spawned an ecosystem of startups offering ancillary services, but Handy has a leg up on its competition with a brand and customer base already built up around the country.

1 year ago

Delta Mashes Together 19 Internet Memes in One Safety Video

Airlines' most creative content marketing efforts are coming through in their in-flight safety videos, which are as popular online as their on actual planes. They now need to take this creativity to other aspects of their marketing strategy.

1 year ago

Interview: Tourism Australia Director on Being the Best in the Business

Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to commit to the often long-distance journey down under.

1 year ago

The New Hotel Design That Perfectly Combines Business and Leisure

Frequent travelers are no longer satisfied with the traditional hotel room, but many are also not yet willing to take a risk on peer-to-peer options making standardized accommodations that offer a mix of open space and service an increasingly popular option.

1 year ago

Visit Holland Experiments With New Video Marketing Series

Travel brands across sectors are examining their role in the industry and recreating themselves as lifestyle brands that push more artistic, creative content that engages locals and foreigners outside of the decision-making cycle.

1 year ago

Vacations, Not Business Travel, Drive New Tourism Record in Philadelphia

Philadelphia's tourism board is one of the most innovative when it comes to content marketing and getting the message out about its evolving and improving attractions. Hard visitor numbers validate those efforts.

1 year ago

The World’s Best Surfers Want to Teach You About Airline Safety

Air New Zealand was one of the first airlines to infuse creativity into otherwise stale safety videos and continues to improve on the concepts as other airlines catch on to its success.

1 year ago