Articles by Samantha Shankman

Best Travel Ads This Week: City Snapshots

Best Travel Ads This Week: City Snapshots

Samantha Shankman, Skift

A well-produced video is now a necessary element of a destination's marketing toolbox and worth any investment it takes to make it right.

2 years ago

The Secret to Bigger Destination Marketing Budgets

The Secret to Bigger Destination Marketing Budgets

Samantha Shankman, Skift

Proving the economic value of tourism marketing is critical to attracting more funding, which yield even better results. All organizations should have, or be working on, a measurement model.

2 years ago

Destination Marketing CEOs on the Power of Social Media

Destination Marketing CEOs on the Power of Social Media

Samantha Shankman, Skift

Social media is a two-way street that can just easily be used to share content as collect it, helping destination marketing organizations keep up with today's 24/7 marketing timetable.

2 years ago

What 9 Destination Marketing Leaders Would Do With 10x More Funding

What 9 Destination Marketing Leaders Would Do With 10x More Funding

Samantha Shankman, Skift

Executives dreaming of bigger budgets have largely turned to social media and influencer campaigns in an effort to broaden their reach without the resources needed for a market-specific approach.

2 years ago

5 Travel Startups Built to Improve Existing Ecosystems

5 Travel Startups Built to Improve Existing Ecosystems

Samantha Shankman, Skift

Tools that quantify our travel trends is a sector that we'd like to see further developed.

2 years ago

Interview: Virginia Tourism CEO on Using Love to Sell a State

Interview: Virginia Tourism CEO on Using Love to Sell a State

Samantha Shankman, Skift

It's near impossible to measure the exact influence a slogan has on getting tourists to a destination, but Virginia is certainly making the most of its catchphrase by getting small businesses onboard and creating revenue opportunities.

2 years ago

Brazilian Airfares Rise as Flight Demand Picks Up

Brazilian Airfares Rise as Flight Demand Picks Up

Christiana Sciaudone, Bloomberg

Travel demand is still on the rise from the lulls of the global recession and primarily domestic airfares are slower to pick up than international flights.

2 years ago

Demand for American Hiking Trail Spikes After ‘Wild’ Release

Demand for American Hiking Trail Spikes After ‘Wild’ Release

Beau Eastes, Associated Press

Films often have an outsized impact on demand for destinations that previously attracted little attention and few visitors.

2 years ago

Jersey Shore’s Recovery Prioritizes Tourism Over Homeowners

Jersey Shore’s Recovery Prioritizes Tourism Over Homeowners

Wayne Parry, Associated Press

Beaches, roads and coastal attractions were repaired as quickly as possible so many visitors arriving for the holiday weekend will be unaware of the construction still underway.

2 years ago

Interview: Turkish Tourism Director on Simpler Brand Messaging

Interview: Turkish Tourism Director on Simpler Brand Messaging

Samantha Shankman, Skift

It's hard to argue that Turkey's rise as global destination is directly tied to its "Home" branding or Instagrammer trips, but these efforts combined with support for the private sector keep Turkey's tourism offering relevant, ready and top of mind for potential visitors around the world.

2 years ago

Handy Enters Vacation Rental Ecosystem With New Host Services

Handy Enters Vacation Rental Ecosystem With New Host Services

Samantha Shankman, Skift

Airbnb has spawned an ecosystem of startups offering ancillary services, but Handy has a leg up on its competition with a brand and customer base already built up around the country.

2 years ago

Delta Mashes Together 19 Internet Memes in One Safety Video

Delta Mashes Together 19 Internet Memes in One Safety Video

Samantha Shankman, Skift

Airlines' most creative content marketing efforts are coming through in their in-flight safety videos, which are as popular online as their on actual planes. They now need to take this creativity to other aspects of their marketing strategy.

2 years ago