Articles by Samantha Shankman

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What Travel Can Learn From Luxury Fashion’s Digital Trials

What Travel Can Learn From Luxury Fashion’s Digital Trials

Samantha Shankman, Skift

Fashion has in many ways been steps ahead of travel when it comes to Web design, online engagement and marketing prowess — but there is still so far to go for luxury brands in both industries.

5 months ago

Luxury Brands Cross Industry Lines for Loyalty Collaborations

Luxury Brands Cross Industry Lines for Loyalty Collaborations

Samantha Shankman, Skift

The success of this, and all brand partnerships, is dependent on a synergistic approach to luxury whether that be sleek and understated or bold and brash. We expect to see more cross-industry partnerships emerge as brands wrestle for the attention and trust of the new luxury consumer.

5 months ago

Luxury Hotel Leaders Share Lessons Learned in Hurricane Aftermath

Luxury Hotel Leaders Share Lessons Learned in Hurricane Aftermath

Samantha Shankman, Skift

It's not if you get knocked down, but how you get up that matters. Not only do hospitality teams have the opportunity to provide guests with shelter and stability, but they can expand their impact throughout their local communities highlighting the strength and potential for our sector to be force of good.

6 months ago

Women in Luxury Travel Share Perspectives on the Glass Ceiling

Women in Luxury Travel Share Perspectives on the Glass Ceiling

Samantha Shankman, Skift

Although women are particularly well-positioned to lead in the nuanced luxury market, it will take the effort and collaboration of men and women already within the industry to bring about change and more equal leadership teams.

6 months ago

Luxury Travel Brands Can’t Afford to Be So Far Behind in Digital Engagement

Luxury Travel Brands Can’t Afford to Be So Far Behind in Digital Engagement

Samantha Shankman, Skift

Social profiles and websites are the new shop window. Luxury brands can no longer afford to see their digital presences fall so far behind the quality of their products and services.

6 months ago

Luxury Getting Increasingly Democratized Through Social Channels

Luxury Getting Increasingly Democratized Through Social Channels

Samantha Shankman, Skift

Consumers' perception on the accessibility of luxury brands is shifting through their daily, almost intimate interactions with both luxury products and the influencers who tout them on social media.

6 months ago

Luxury Ski Spot Breckenridge Tries to Diversify Its Seasonal Economy

Luxury Ski Spot Breckenridge Tries to Diversify Its Seasonal Economy

Samantha Shankman, Skift

Even luxury destinations must diversify their offerings to bolster the economy in the off-season. Breckenridge's slow and thoughtful approach can serve as a role model.

6 months ago

The New Luxury Vacation Is Crunchier and Quieter

The New Luxury Vacation Is Crunchier and Quieter

Samantha Shankman, Skift

As guests seek personalization, authenticity, and experiences outside their daily grinds, these well-designed outdoor lodges hit a sweet spot by maintaining a low profile that appeals to their customers' underlying desire to disconnect.

7 months ago

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

Samantha Shankman, Skift

The travel space is rich in content. That means it's not "if," but "how" luggage brands craft their messages of exploration and sophistication that will ultimately resonate with the customer.

7 months ago

Luxury Brands Are Beating Mass-Market Brands Across Social Media

Luxury Brands Are Beating Mass-Market Brands Across Social Media

Samantha Shankman, Skift

Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We'll continue to watch this space.

7 months ago

What Travel Brands Can Learn From Alibaba’s New Luxury Marketplace

What Travel Brands Can Learn From Alibaba’s New Luxury Marketplace

Samantha Shankman, Skift

Despite the popularity and discussion surrounding the Chinese consumer in recent years, it is still a developing market worth watching and studying for nuanced changes and opportunities.

8 months ago

Mall Operator Westfield Emulates Luxury Hotels for New Service Style

Mall Operator Westfield Emulates Luxury Hotels for New Service Style

Samantha Shankman, Skift

It is difficult to distill years of nuanced luxury training down into a single program, but Westfield's eagerness to look to luxury hospitality is a sign that it is headed in the right direction.

8 months ago