Rashaad Jorden Archives

Rashaad Jorden is Skift's Associate Editor/Archivist. He often delves into topics that readers turn to Ask Skift, our AI answer engine, for information. Before finding his way to Skift, he bounced around the U.S., France, Japan and UK. He greatly misses the all-you-can-eat vegetarian curry at his favorite restaurant in Japan. He is also adept at running half-marathons and, despite living in New Jersey, rues the fact he doesn't spend enough time on the Jersey Shore.

Tour Operators

How One Tour Operator Is Using a 1977 Hit Tune to Lure Back Travelers

A powerful, succinct message coupled with humor can go a long way in drumming up more interest in a product — and drive people to buy when there's already a high demand.

Rashaad Jorden | 3 years ago

Tourism

What the Travel Industry Can Learn From My Autistic Sister Adia

The high percentage of parents with autistic children not taking family vacations reflects the travel industry's inability to largely address the needs of autistic travelers. Thus many travel companies have missed out on a lucrative travel market because of their inaction.

Rashaad Jorden | 3 years ago

Coronavirus

U.S. Eases Travel Restrictions for Fully Vaccinated Global Travelers and 9 Other Top Travel Stories This Week

In Skift's top stories this week, the U.S. announces it's reopening to fully vaccinated overseas air travelers, Expedia Group consolidates its three three loyalty programs, and Airbnb CEO Brian Chesky envisions remote work enabling employees to live in less-expensive areas.

Rashaad Jorden | 3 years ago

Tourism

U.S. Destinations Rush Plans to Welcome Return of International Visitors

Those U.S. destinations that have stayed ready during the pandemic for the return of international visitors don't have to waste valuable time getting prepped. The White House's unexpected relaxation of rules, however, has tourism officials scrambling.

Rashaad Jorden | 3 years ago

Tourism

Can Tourism Go Outside Its Comfort Zone by Confronting Social Issues Head-On?

The message from these two outspoken speakers was clear: the travel industry must go beyond easy rhetoric on diversity to be inclusive, and community-minded. Copping out is not an option.

Rashaad Jorden | 3 years ago

Business Travel

How Long Before Covid Tours Become Part of the Dark Tourism Trend?

Tour operators are understandably expressing no desire to launch Covid-related tours while the pandemic is still ongoing. But as themes like death and tragedy already feature prominently in numerous trips, history suggests some tour operators will eventually include visits to Covid memorials in their offerings.

Rashaad Jorden | 3 years ago

Business Travel

Travel CEOs Cast Doubt on Business Travel's Full Return and 9 Other Top Travel Stories This Week

In Skift’s top stories this week, numerous travel CEOs express pessimism about a full recovery of corporate travel, a Bill Gates-owned firm becomes the majority stakeholder in Four Seasons Hotels, and Las Vegas emerges as the U.S.' most popular business travel destination.

Rashaad Jorden | 4 years ago

Tourism

9/11 Tours Are Still Big Business

For tourists, interest in 9/11 has never waned, but the pandemic has been hard on tours and exhibits. The enormous media coverage of the 20th anniversary of September 11 will hopefully draw new crowds for this special day.

Rashaad Jorden | 4 years ago

Tourism

European Union Pulls U.S. From Safe Travel List and 11 Other Top Travel Stories This Week

In Skift's top stories this week, the European Union recommends further restrictions be placed on U.S. travelers, two major companies go public, U.S. travel brands turn to TikTok to attract younger travelers, and Radisson's CEO explains why the company split in two.

Rashaad Jorden | 4 years ago

Tourism

U.S. Tourism Brands Take Quick Advantage of New Rules to Sign Elite College Athletes to Endorsement Deals

Travel companies and destinations need to do extensive research and pay attention to more than the biggest sports — football and men's basketball — to find the right athletes who will be worthy returns on the promotional investments.

Rashaad Jorden | 4 years ago