Ask Skift: What Is AI’s Impact on Travel?
Artificial intelligence is fundamentally altering how travel brands operate, and here's a look at a few ways the rapidly booming technology has already done so.
Rashaad Jorden is Skift’s Associate Editor/Archivist. He often delves into topics that readers turn to Ask Skift, our AI answer engine, for information. Before finding his way to Skift, he bounced around the U.S., France, Japan and UK. He greatly misses the all-you-can-eat vegetarian curry at his favorite restaurant in Japan. He is also adept at running half-marathons and, despite living in New Jersey, rues the fact he doesn’t spend enough time on the Jersey Shore.
U.S. Hotels Continue Job Growth but at Reduced Levels
Although U.S. hotels are still adding jobs, they are still far away from hitting pre-pandemic employment levels.
Hyatt Sees a Business Travel Rebound
Today's edition of Skift's daily podcast looks closer at Hyatt's business travel optimism, Lufthansa's strong signs, and Airbnb's international playbook.
Trivago Gets Harsh Reminder of Google Ads’ Power
Today's edition of Skift's daily podcast looks closer at Trivago's ad choices, Sabre's tech chief exit, and Allegiant Air's successful strategy.
Marriott’s Push to Add Midscale Hotels
Today's edition of Skift's daily podcast looks closer at Marriott's midscale push, travel junk fees, and India's new international carrier.
Open Letter to the Travel Industry: You Won’t Win This ‘Junk Fee’ Fight
The junk fee issue has gone mainstream and the travel industry has no choice in how to respond: It cannot win this battle. It cannot fight back. There's no chance it will win.
3 U.S. Cities Compete for the 2026 World Cup Final
Today's edition of Skift's daily podcast looks closer at the competition to host the World Cup in the U.S., visa wait times to the U.S., and the largest outbound tourism market in the world.
Ask Skift: What Is the Biggest Emerging Outbound Tourism Market?
While international travel is poised to continue growing this year, one country increasingly stands out as a rapidly emerging outbound tourism market. Here's a look at what we found.
Wyndham Sees Budget Hotel Enthusiasm Cooling
Today's edition of Skift's daily podcast looks closer at Wyndham’s earnings, Google’s travel priorities, and Royal Caribbean’s encouraging quarter.
Hilton Had a Very, Very Good Quarter
Today's edition of Skift's daily podcast looks closer at Hilton's earnings, World Cup tourism, and sustainable travel.