Patrick Whyte

It's a subtle change, but a change nonetheless. Virgin Holidays' growth plans cannot be met by going after the same old customers, it needs to broaden its appeal and try and convince holidaymakers who regularly fly to the Mediterranean to try something different.

Air travel today is something that we take for granted but 50 years ago it represented something altogether more fantastical.

Brexit is a fig leaf that can be used to cover up pretty much anything. Would the carrier be halting the service if it had been a runaway success?

The European Union revolutionised the airline industry in Europe, helping to foster the boom in cheap flights by creating a single market and doing away with bilateral agreements. How the UK extricates itself from this will be just one area to keep an eye on in the coming negotiations.

Increasing higher-margin bookings and focusing on growing your strongest brand seems a sensible approach when you are competing in a crowded market.

Growing its cruise offering is a key plank of TUI’s current strategy. Expect to see further expansion in the near future.

If the UK economy moves into recession, companies will look to slash their corporate travel budget. Full service carriers like British Airways are likely to take the bigger hit, which could benefit low-cost airlines like easyJet.

Thomas Cook wants to offer more exclusive product to try and tempt holidaymakers, so it makes sense for it to find someone else to take care of its less lucrative business.

Having managed to shift capacity westwards from the trouble spots in the Middle East and North Africa, TUI Group now looks in a good position to capitalise on the continued desire of Europeans to travel.

With the likes of Airbnb playing up the sheer number of properties available, it makes sense for Wyndham to make a point of some of the advantages you get when booking direct with a company.