TUI Group Sees Cruise Sector as Key to Growth Strategy
Photo Credit: Passengers onboard MS Bremen view a polar bear in the Arctic. Hapag-Lloyd Cruises is adding another two ships to its fleet. Hapag-Lloyd Cruises
Skift Take
Growing its cruise offering is a key plank of TUI’s current strategy. Expect to see further expansion in the near future.
European tour operator TUI Group is adding two new ships to its Hapag-Lloyd Cruises brand as it continues to boost its cruise offering.
The new vessels will operate in the expedition segment. One of the new builds will serve the German-speaking markets of Germany, Austria, and Sw
