Marisa Garcia

Millions of passengers fly every day. Millions upon millions more will fly in the coming decades. All of them are active consumers. When you run the numbers, that’s a very attractive market for advertisers. If they get the mix right, and we get free Wi-Fi out of it, we may not even mind being sold to when we fly.

It’s something you’re going to want to see more than once and, for Qantas, that’s the whole idea.

A greater focus on enhancing the overall cabin experience, taking into account all factors which affect passenger comfort, far beyond issues of seat space and pitch, will make the cabin a significantly more pleasant space in the very near term.

They should at least bring back the gum for Economy passengers, no?

Orbital space is just as complicated as airspace. There are a lot of a lot expensive satellites overhead, owned by governments and corporations, launched for their own intended uses. Even so, all of those people fly, so setting a little room aside to keep aviation safe seems like a good idea.

With the reams of documents submitted so far, and more surely to follow, the ongoing Open Skies debate is a big win for accountants, lawyers, and typists.

There is no over-the-top design here, especially not on the leased aircraft — it's all out of the catalogue — but it ticks all the boxes on comfort and convenience and is ideally suited for the market in these routes.

Certain routes just demand more crowded seating to be viable, and not every passenger market seems to mind as much, but that's still a lot of people on a single plane.

Aircraft-tracking solutions are a must-have for airlines, and some, at least, are methodically readying implementations.

New airlines from emerging markets want to help more people get out and see the world. If the world wants them to visit, then they need to allow those flights, or increase service from legacy U.S. and E.U. carriers to those markets, or both. There are plenty of eager travellers to go around.