More Content, More Games, and More Advertising Coming to In-Flight Entertainment
Photo Credit: From embedded seat back in-flight entertainment screens to our own devices, airlines and airports will want to keep us entertained with creative brand collaborations. GEE
Skift Take
Millions of passengers fly every day. Millions upon millions more will fly in the coming decades. All of them are active consumers. When you run the numbers, that’s a very attractive market for advertisers. If they get the mix right, and we get free Wi-Fi out of it, we may not even mind being sold to when we fly.
Following a growing trend to improve the variety of in-flight entertainment offerings available in-flight, Global Eagle Entertainment (GEE) is expanding its portfolio of services adding content, games, and opportunities for creative advertising platforms.
Los Angeles-based GEE, which provides in-flight entertainment (IFE) content and in-flight connectivity (IFC) (read Wi-Fi) to over 150 airlines around the world and close to home—including Southwest Airlines—has announced the acquisition of Mumbai-based Western Outdoor Entertainment (WOI) with 30 years of experience in apps, games and infotainment. It has also acquired certain assets of RMG Networks which will bolster GEE’s inflight advertising and sponsorship platforms.
Airlines are trying to enhance the passenger experience using cabin features that don’t steal limited onboard square footage, and which passengers enjoy, such as better IFE and Wi-Fi. But the hardware and technology which keep us entertained at 30,00
