Hannah Sampson

Latest Stories

Tourism

SeaWorld’s Rebound Appears to Be Sticking

The news has been consistently positive for SeaWorld lately after a long stretch of disappointing results. With new leadership and a strategy that has been working, 2019 is shaping up well.

SeaWorld’s Rebound Appears to Be Sticking

Tourism

China Tourism Stall Leads to U.S. Drop in Foreign Visitor Spending

Even though official government data is still unavailable for 2018, reports show the United States is losing ground when it comes to international tourism — and especially key markets like China. What will it take to turn that trend around?

China Tourism Stall Leads to U.S. Drop in Foreign Visitor Spending

Tourism

Visit Faroe Islands’ Latest Viral Campaign Seeks a Tourist-Free Weekend

Visit Faroe Islands is once again attracting outsized attention for a tourism push, but that shouldn't detract from the underlying sentiment. The tiny destination is trying to stave off the pitfalls of overtourism even as it promotes itself on the world stage.

Visit Faroe Islands’ Latest Viral Campaign Seeks a Tourist-Free Weekend

Cruises

Norwegian Cruise Boss Zeroes In on Higher Prices

Norwegian Cruise Line Holdings CEO Frank Del Rio has been preaching the gospel of higher prices for years now — and practicing what he preaches. For now, it looks like passengers are willing to keep paying up.

Norwegian Cruise Boss Zeroes In on Higher Prices

Tourism

Florida Sees Tourism Gain Despite Another Decline in Overseas Visitors

Florida's tourism picture is still setting records, but the persistent drop in overseas visitors is troubling — especially for a warm-weather destination with global appeal.

Florida Sees Tourism Gain Despite Another Decline in Overseas Visitors

Cruises

Virgin Voyages Wants Cruisers to Pay a Premium (and Like It)

Virgin Voyages has set its prices much higher than a typical Caribbean cruise, but the operator is including more perks in the price — and insists it will be anything but typical. Will fans of the brand pony up?

Virgin Voyages Wants Cruisers to Pay a Premium (and Like It)

Tourism

Six Flags’ Global Growth Plans Are Running Into Economic Roadblocks

Six Flags' big ambitions for international expansion are meeting economic reality. The theme park operator still finds potential in partnerships outside the United States, but expectations have to be adjusted.

Six Flags’ Global Growth Plans Are Running Into Economic Roadblocks

Announcements

Skift Podcast: Why Travel Should Be Optimistic About 2019

Tune in to hear the reasons the travel industry could be in for a good year — or the factors that could steer 2019 off course.

Skift Podcast: Why Travel Should Be Optimistic About 2019

Tourism

Mexico Makes Risky Bet by Moving Global Tourism Effort to Embassies

Mexico's tourism promotion body probably needed some changes, but this is likely going too far. Will Mexico's travel industry find a way to fill the gap?

Mexico Makes Risky Bet by Moving Global Tourism Effort to Embassies

Tourism

Disney Doesn’t Plan to Spend a Fortune Promoting New Star Wars Attractions

Disney's CEO seems to expect the company's upcoming Star Wars lands to basically sell themselves. He's probably right, but we still expect to hear plenty about Galaxy's Edge in the coming months.

Disney Doesn’t Plan to Spend a Fortune Promoting New Star Wars Attractions