Hannah Sampson

Latest Stories

Cruises

To Get an Edge on Competition Norwegian Cruise Plans to Spend $400 Million

Will a $400 million investment in cruise ships, cuisine and private destinations keep passengers coming back for more? Norwegian Cruise Line is about to find out.

Hannah Sampson, Skift | 8 years ago

To Get an Edge on Competition Norwegian Cruise Plans to Spend $400 Million

Cruises

Royal Caribbean CEO Says Company Competes with Itself in China

China's slowing growth hasn't shaken the cruise industry's enthusiasm. But as executives like to point out: Cruise ships can easily relocate if demand dwindles.

Hannah Sampson, Skift | 8 years ago

Royal Caribbean CEO Says Company Competes with Itself in China

Airlines

U.S. Business Travel Projected to Grow at Slow, Steady Pace

Growth — albeit modest — is better than negative territory when it comes to business travel. But it's hard to get too excited about "stable and steady" progress.

Hannah Sampson, Skift | 8 years ago

Cruises

Interview: Celebrity CEO on Avoiding the Sameness of Cruise Advertising

Celebrity Cruises tried to look different from other cruise lines in its new advertising; time will tell if that's enough to attract more customers.

Hannah Sampson, Skift | 8 years ago

Interview: Celebrity CEO on Avoiding the Sameness of Cruise Advertising

Business Travel

Interview: CLIA’s Acting CEO on Why Travel Agents Matter to Cruisers

If the cruise industry truly wants to speak with one voice, the Cruise Lines International Association needs to hire a CEO who will stick around.

Hannah Sampson, Skift | 8 years ago

Interview: CLIA’s Acting CEO on Why Travel Agents Matter to Cruisers

Cruises

Norwegian Cruise Line’s New Marketing Tells Guests to ‘Feel Free,’ Spend More

As Norwegian Cruise Line prepares to expand globally, the line is embracing a new brand message that it hopes will resonate internationally. Because “Cruise like a Norwegian” just made some people think of Norway.

Hannah Sampson, Skift | 8 years ago

Norwegian Cruise Line’s New Marketing Tells Guests to ‘Feel Free,’ Spend More

Business Travel

The Travel Manager Priority That Business Travelers Will Endorse

Business travelers and travel managers each have their own priorities, but everyone agrees that the travel experience itself could use improvement.

Hannah Sampson, Skift | 8 years ago

The Travel Manager Priority That Business Travelers Will Endorse

Cruises

Interview: Carnival’s CEO on Getting More Money From Cruisers

Carnival has reason to celebrate when passengers spend more, but cruise lines need to be careful not to undermine their value proposition by making travelers feel nickel-and-dimed.

Hannah Sampson, Skift | 8 years ago

Interview: Carnival’s CEO on Getting More Money From Cruisers

Cruises

Carnival Signals Caution as More Ships Sail from China

As more ships compete for cruisers in China, it’s no surprise that prices are dropping. But as long as returns remain higher than the global average, expect operators to keep flooding the market.

Hannah Sampson, Skift | 8 years ago

Carnival Signals Caution as More Ships Sail from China

Cruises

Emotion-Detecting Robots Are Coming to Cruise Ships in Europe

Cruise ships are full of crucial pieces of technology; Pepper the robot is not one of those. The humanoid, multilingual robot that will sail on two European brands is more of a marketing ploy than practical tool.

Hannah Sampson, Skift | 8 years ago

Emotion-Detecting Robots Are Coming to Cruise Ships in Europe