Grant Martin

Latest Stories

Hotels

Marriott Continues Bonvoy Push Through Tech Hiccups and Growth

If anyone was hoping to see change on the horizon for Marriott's Bonvoy program, which has suffered its fair share of integration and IT issues, it doesn't seem to be on the road map. At Skift Global Forum in New York City, Marriott's chief financial officer practically doubled down on its future.

Grant Martin, Skift | 5 years ago

Marriott Continues Bonvoy Push Through Tech Hiccups and Growth

Airlines

United Increases Its Loyalty Dominance at Denver

It's getting even harder to not be loyal to United Airlines if you are a frequent traveler in Denver.

Grant Martin, Skift | 5 years ago

United Increases Its Loyalty Dominance at Denver

Ground Transport

Audi’s Silvercar Launches Loyalty Program to Help Compete With Legacy Rivals

Premium Rewards isn't going to change the world as a loyalty program, but it is going to entice business from a new set of travelers. And that might be exactly what Silvercar needs right now.

Grant Martin, Skift | 5 years ago

Audi’s Silvercar Launches Loyalty Program to Help Compete With Legacy Rivals

Ground Transport

Audi’s Silvercar Launches New Car Rental Loyalty Program

Silvercar's new loyalty program is a good incentive for both current and prospective customers to try out the service. It also may be a shot in the arm to a plateauing company.

Grant Martin, Skift | 5 years ago

Audi’s Silvercar Launches New Car Rental Loyalty Program

Airlines

United Airlines Removes Expiration Dates From Frequent Flyer Miles

United's decision to remove the expiration date from MileagePlus accounts is a small gesture toward improving the lives of its loyalty program members — and could eventually be key to its growth.

Grant Martin, Skift | 5 years ago

Airlines

How Avianca Brasil’s Exit From Star Alliance Will Affect South America

Avianca Brasil, the smaller regional cousin of Avianca Colombia, will leave the alliance on September 1. While some regional passengers may notice the lapse in service deeper in Brazil, most international travelers to the country won't notice the vacuum.

Grant Martin, Skift | 5 years ago

How Avianca Brasil’s Exit From Star Alliance Will Affect South America

Airlines

Embattled Avianca Brasil to Exit Star Alliance

The loss of Avianca Brasil won't be huge for the Star Alliance, but for some regional travelers throughout Brazil, its demise will certainly make connections inconvenient.

Grant Martin, Skift | 5 years ago

Business Travel

Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous

Marriott's new pricing structure will help it better control inventory during high and low seasons — but as a result, some travelers may find it harder to find deals on their favorite vacation properties.

Grant Martin, Skift | 5 years ago

Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous

Hotels

Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Marriott's new dynamic pricing will make award nights more expensive for those who can only travel during peak season. Those with some flexibility in their schedules, however, may be in for a treat.

Grant Martin, Skift | 5 years ago

Marriott to Introduce Dynamic Pricing for Bonvoy Award Bookings

Business Travel

TripAdvisor Plots Loyalty Program in Campaign Against Google

A loyalty program from TripAdvisor could be a strong incentive for unaffiliated travelers to drive business to the online booker. But TripAdvisor will need to offer a unique program to change established user habits.

Grant Martin, Skift | 5 years ago

TripAdvisor Plots Loyalty Program in Campaign Against Google