Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous
Photo Credit: A Marriott Homes & Villas property in Tulum. Marriott launches dynamic pricing for Bonvoy rewards this September. Marriott International
Skift Take
Marriott's new pricing structure will help it better control inventory during high and low seasons — but as a result, some travelers may find it harder to find deals on their favorite vacation properties.
Hotel megabrand Marriott is introducing peak and off-peak pricing to its award charts this September, which will dramatically affect the way in which its Bonvoy members spend points. Announced last week, the new pricing slides award night prices up and down as a function of current hotel demand — so that August reservation in Maui may cost 15 percent more and the December booking in Grand Forks 15 percent less.
Marriott follows countless industry peers in moving to more of a dynamically based pricing system for its awards. Delta broke ground in this field two years back by allowing its award-seat prices to float with demand and seasonality. As loyalty programs lo
