Grant Martin

Premium Rewards isn't going to change the world as a loyalty program, but it is going to entice business from a new set of travelers. And that might be exactly what Silvercar needs right now.

Silvercar's new loyalty program is a good incentive for both current and prospective customers to try out the service. It also may be a shot in the arm to a plateauing company.

United's decision to remove the expiration date from MileagePlus accounts is a small gesture toward improving the lives of its loyalty program members — and could eventually be key to its growth.

Avianca Brasil, the smaller regional cousin of Avianca Colombia, will leave the alliance on September 1. While some regional passengers may notice the lapse in service deeper in Brazil, most international travelers to the country won't notice the vacuum.

The loss of Avianca Brasil won't be huge for the Star Alliance, but for some regional travelers throughout Brazil, its demise will certainly make connections inconvenient.

Marriott's new pricing structure will help it better control inventory during high and low seasons — but as a result, some travelers may find it harder to find deals on their favorite vacation properties.

Marriott's new dynamic pricing will make award nights more expensive for those who can only travel during peak season. Those with some flexibility in their schedules, however, may be in for a treat.

A loyalty program from TripAdvisor could be a strong incentive for unaffiliated travelers to drive business to the online booker. But TripAdvisor will need to offer a unique program to change established user habits.

This partnership is good news for United's most frequent customers. But will the deal between Clear and United enable the tech company to get a leg up on TSA PreCheck's dominance?

Red Roof's new best-rate guarantee program provides a strong incentive to anyone who finds a cheaper room rate through a third-party site. With hotel distribution channels tightening up though, consumers may have a hard time finding those deals.