Gianna Greco

By now, the concept of digital transformation is well-known to those in the travel industry. But the simplicity of the term belies the complexity of the strategies needed to complete the process successfully. In this conversation with Deloitte from the 2019 Skift Tech Forum we learn more about how those in the travel industry can successfully achieve their digital transformation goals.

Wellness may be booming, but there’s still plenty of opportunity to do something new, said Octave Institute founder Fred Tsao. His holistic vision, based around the idea of Quantum Leadership, could become a new model for the sector.

In an era of “big data,” it’s easy to overlook the fact that meeting planner feedback is one of the most powerful tools that hospitality companies can use to drive repeat business and boost event revenue.

Mobile payments are already commonplace in parts of Asia — China particularly — but as travelers adopt these tools, travel companies will need both local expertise and deep technological capabilities to make sure their guests can pay when and how they like.

Artificial intelligence was a hot topic at this year’s Skift Forum Europe in London. In this video recap from the event, we learn more about how Tinyclues is helping travel brands like Thomas Cook use AI to deliver more personalized shopping and buying experiences to customers at scale.

Today’s travel industry marketers face an increasingly complicated path to reach and influence their customers. In this video recap of a conversation from Skift Forum Europe 2019, we hear how Accenture and Radisson Hotel Group are helping tackle some of these challenges.

Artificial intelligence was a hot topic at this year’s Skift Forum Europe in London. In this video recap from the event, we learn more about how Travelsify is using AI to help unlock unexpected insights about hotels and their brands hidden within customer review data.

Midsize cities are smart to focus on transformative placemaking projects that will not only allow them to bridge together different economic strata and cultural communities, but become in-demand destinations for travel, events, meetings, and conferences.

Airlines have reaped huge rewards in recent years from sales of ancillary products. But as we discovered during this Skift Global Forum panel, their future success is by no means assured. Airlines will need to learn to think more like retailers, using what they know about customers to deliver the right products and services that meet passengers’ constantly changing needs.

Combining their insights on consumer spending trends and strong connections to vendors around the world, Mastercard has the unparalleled ability to help companies across the travel landscape harness insights and embrace challenges to enhance their businesses.