Snapchat is utilized by major brands for advertising purposes and as a new way to push content to a younger demographic. Travel brands are deciding if that's a demographic they want to reach and if it makes sense for them to be on Snapchat, which aren't always bad things.
Food is now the leading hook in travel and many travelers the world over not only perceive food tourism as an adventure but are also calling for more adventure type tours to heavily incorporate food experiences among hiking or white water rafting expeditions.
Travel brands trying to coax U.S. employees out of their offices may be preaching to the choir. Most employees probably don't resent the idea of time away from the office and would likely take vacation days if they felt their bosses truly encouraged it. It's U.S. employers who need to hear from travel brands even more as they set the standard for vacation policies and their promotion.
Expense reporting is still the bane of many business travelers' existences even though it doesn't have to be. Travelers are far ahead of their companies and it's time for mangers to adopt smarter tools like these to help their policies catch-up with the times.