When planning marketing campaigns for the LGBT community it's important to remember that each letter of the acronym represents a different identity. Each identity has its own travel preferences just like any other group, from where they prefer to stay to where they like to spend their money.
The travel startup scene is littered with the corpses of social trip-planning services. But Foursquare's check-ins are a gold mine of data, and it's smart enough that it knows this is a nice-to-have feature, not a business in itself.
What do you get the online travel agency that seemingly has everything it can have? Several majority investments, apparently, as Expedia is on an investment spree of sorts across various sectors of the travel industry.
Some entrepreneurs are subject to so much tunnel vision that they can't see when it's time to either pivot or give up. The themes of pivoting to B2B and targeting the vacation and short-term rental space are commonplace and it's realities like these that investors impress upon startups every day. Everyone trying to do the same thing without differentiating creates a lack of ambition, a sentiment shared by some investors we recently spoke to.