weekly_trend_roundupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Not many travel brands are on Snapchat, but if they want to reach younger audiences, they should be: Travel Brands Are Missing Out on Snapchat Right Now

>>Whether hospitality or booking, Africa presents an enormous opportunity for first-movers right now: Pan-African Booking Site Travelstart Attracts $40 Million in Funding

>>When Priceline.com decided to try to reinvigorate the brand, it studied the data: William Shatner’s Negotiator Priceline Pitchman Is Dead Again
>>Don’t downplay the importance of intangibles and narratives in the online travel business: Challenges in Travel Booking 2016: Booking.com Needs to Steal Expedia’s Thunder

>>Get a deeper, more conversational dive into the big issues affecting travel: The Skift Podcast: Discover the Episodes You May Have Missed

>>This week we’re thinking about in-flight Wi-Fi: The Rise of In-Flight Wi-Fi Advertising — Digital Marketing This Week

Photo Credit: Part of Beautiful Destinations Snapchat campaign for a brand. Skift