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weekly_trend_roundupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here.

>>The hotel industry is looking for ways to grow and meet consumer demands: Starwood Is Expanding Its Select-Service Footprint in New York

>>How long will InterContinental Hotels Group and Hilton Worldwide continue to be conscientious objectors?: Starwood Joins New Sibling Marriott in TripAdvisor Instant Booking

>>Hilton’s latest new brand is bringing all of the next generation hospitality trends to one cost-effective platform: Hilton Looks to Price and Design to Lure Millennials to Its New Tru Brand

Photo Credit: Aloft Kuala Lumpur Sentral. Starwood Hotels and Resorts