SH Hotels & Resorts has many of the boutique qualities bigger brands covet, so its new CEO simply has to stay the course. But he also has to hit the ground running, quickly finding revenue substitutes for the depleted international travel sector.
MGM Resorts may see plenty of growth opportunities with online gaming platforms. But what happens to its tens of thousands of hotel rooms when more people gamble from the comfort of their own living rooms?
Global hotel companies like Marriott have to pursue business where they can find it during the pandemic recovery. That's a major reason to build out more all-inclusive resorts.
Accor's aggressive push into the high-end luxury and lifestyle hotel segments with brands like Delano and Raffles position the company well — if analyst predictions of an early luxury demand recovery actually materialize.
The slow winter travel season, delayed vaccination schedules, and people giving up on hotel jobs are pushing the hospitality sector unemployment figures up once again. More vaccines can speed up the recovery (the industry hopes).
The pandemic has produced unlikely partnerships between the hotel and office sectors, but the longevity is up for debate. The ghost kitchen pairing between hotels and an outside food operator may actually stick for years to come, as it solves a pre-pandemic revenue loss problem.
A more permanent working relationship between hotels and coworking providers like the one between Industrious and Wythe Hotel indicates sold-out room nights with traditional hotel guests are a long way away.