Angie Kirby

Hotels

Accor Hotels' Brands, Explained

Accor had a stellar 2023 and looks set to grow in 2024. Here’s a rundown of each brand in the Accor hotels portfolio.
Tourism

Africa Destination Brand Monitor

Skift & Letsema explore Africa's destination brands, revealing insights for marketing success in a post-pandemic tourism landscape.
Tourism

FIFA World Cup Qatar 2022: Assessing Tourism Legacy Impact

We surveyed 15,000 international travel consumers from 20 outbound markets to determine the impact of the FIFA World Cup Qatar 2022 on brand perceptions and willingness to travel to select Middle Eastern/North African destinations.
Hotels

Hyatt's Brands, Explained

Hyatt has bounced back from the pandemic and then some. It looks set to continue its impressive financial performance throughout 2023. Here’s a rundown of each brand in the Hyatt portfolio.
Hotels

Ennismore's Brands, Explained

Ennismore seeks to establish itself as the group to beat in lifestyle hotels and hospitality innovation. Here’s a rundown of its major brands.
Hotels

Wyndham Hotels & Resorts' Brands, Explained

Wyndham Hotels & Resorts is the world's largest franchisor of hotels. We run through the brands that have helped it become one of the most successful hospitality businesses.
Hotels

Choice Hotels' Brands, Explained

Choice Hotels continues to grow in the domestic market, with a particular focus on the midscale and upscale segments. It's likely to add more brands soon.
Hotels

Best Western's Hotel Brands, Explained

Best Western is unique in that it runs through a non-profit membership model. Here, we look at the member brands that form its portfolio.