Andrew Sheivachman

How Event Planners Deal With Digital Distraction

You can’t really fight the contemporary addiction to smartphones. Instead, come up with creative ways to inject events with IRL engagement accompanied by digital tools that enhance the event experience.

The Psychology Behind Room-Block Bookings

Event organizers need to do a better job educating attendees on the perks of booking a hotel stay in their room block. Otherwise, more people will simply book through the channels they prefer.

Room-Block Perks for Conference Guests Need More Promotion

It turns out loyalty status and the power of the corporate card are a couple of reasons conference attendees don’t book inside a hotel block. Event organizers should do a better job informing attendees of the perks that come from booking with the group.