Making the car rental experience more pleasant requires making cars available where business travelers actually are, along with allowing them to digitally customize their ride.
You can’t really fight the contemporary addiction to smartphones. Instead, come up with creative ways to inject events with IRL engagement accompanied by digital tools that enhance the event experience.
In the era of smartphones, the traditional meeting format of a presenter with a slide deck is no longer acceptable. Meeting organizers are deploying various strategies to keep attendees focused.
Now a rush is on for travel giants to move onto the long-neglected challenge of attracting smaller businesses to their travel platforms. It won't be surprising to see more business travel booking startups get swept up in this wave.
Event organizers need to do a better job educating attendees on the perks of booking a hotel stay in their room block. Otherwise, more people will simply book through the channels they prefer.
It sure looks like global corporate travel giants are starting to take the small- to medium-size business travel market seriously. For some startups that didn't find traction in the marketplace, this means another shot at success.
It turns out loyalty status and the power of the corporate card are a couple of reasons conference attendees don’t book inside a hotel block. Event organizers should do a better job informing attendees of the perks that come from booking with the group.
Meetings designed around flexible spaces are a great idea, but they increase both cost and complexity for planners who may not have the proper resources to make the most of them.