The Psychology Behind Room-Block Bookings
Skift Take
Event organizers need to do a better job educating attendees on the perks of booking a hotel stay in their room block. Otherwise, more people will simply book through the channels they prefer.
Why don't conference attendees book in the room block they're supposed to? Well, it's complicated.
New research found that loyalty programs, a lack of education, and the power of the corporate card all contribute. Check out my story below on the subject.
We've also got the latest on Visit Florida's fight for its life and a big move by Oyo to bring more affordable hotel stock to Japan.
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