The Future of Car Rental Is Mobile-First
Photo Credit: A promotional image from Avis Budget Group depicting a business traveler musing over which rental car he’d rather drive. Avis Budget Group
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Making the car rental experience more pleasant requires making cars available where business travelers actually are, along with allowing them to digitally customize their ride.
Why can’t renting a car at the airport be as easy as hailing an Uber or Lyft ride?
We’re all familiar with the most annoying parts of renting a car. Ending up with an old Hyundai instead of that Mustang you requested, or waiting in line for an hour after a long-delayed flight, can sour a business trip when it’s just getting started. Car rental companies are working to remove the common pain points faced by business travelers, and mobile apps are key to fixing the problems. Check out my chat with Avis Budget Group’s Jeff Kaelin below on how the company is working to bring the car rental experience into the digital age.
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