The U.S. carriers aren't sure how to battle the Gulf airlines, so they're turning to government for cover. They should be thinking more about the consumer.
What can we say? Yellow and Gold make Green. With the high demand to attend St. Patrick’s Day celebrations in Dublin, New York and Boston, this announcement could not be better timed.
We're already on the record for saying that Etihad masters showmanship. This latest campaign is further proof that the airline aims to be a superstar, and featuring Nicole Kidman as the face of 'Flying Reimagined' was a classy choice.
The ultimate reward of awards is good press for the winners. But aiming for the prize--any prize--helps spur on airlines and airports to make air travel better. That has to be a good thing.
If the fastest way to the heart is through the stomach, Etihad is making a meal of its product differentiation and serving it hot to both investors in New York and lobbyists in the Nation's capital--complete with a lovely garnish.