Skift Take

If the fastest way to the heart is through the stomach, Etihad is making a meal of its product differentiation and serving it hot to both investors in New York and lobbyists in the Nation's capital--complete with a lovely garnish.

Following its announcement of its new A380 The Residence service in New York, Etihad Airways begins daily service to Washington, D.C. on its new ‘Reimagined’ 787-9 Dreamliner on March 15.

The ‘Reimagined’ 787-9 aircraft includes the airline’s next-generation First, Business and Economy class products, which complement the design of its A380 aircraft with many comfort features in common.

Passengers can fly in any one of eight First Suites, 28 Business Studios and 199 Economy Smart Seats, all with with advanced in-flight entertainment and in-flight connectivity. The Dreamliner wears Etihad Airways’ new ‘Facets of Abu Dhabi’ livery.

“As the most technologically advanced aircraft in its class, the Boeing 787 will reduce the operating costs and carbon emissions on our Washington, D.C. route and provide maximum efficiency and reliability,” says James Hogan, President and Chief Executive Officer of Etihad Airways.

The aim of the image that launched a thousand articles, Hogan says, is to provide “superior levels of comfort and attention to detail not previously enjoyed by the modern air traveller.”

Etihad Airways’ premium guests also get access to the airline’s lounge at Dulles International Airport, located next to the airline’s departure gate in Terminal A which offers space for relaxation, fine dining areas, state-of-the-art business amenities, family entertainment areas, and what the airline describes as “luxurious bathrooms with invigorating shower facilities”.

Etihad Airways states that its daily non-stop flights between Abu Dhabi and Washington, D.C., which began in March 2013, enjoys strong demand from government and business travelers, and has also appealed to tourists.

Etihad Airways’ has ordered 71 of the two variants of the B787 Dreamliners (B787-9 and B787-10), one of the largest orders Boeing has received for this aircraft type.

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Tags: etihad, open skies, washington dc

Photo credit: Rendering of Etihad's new livery on an Dreamliner aircraft. Etihad Airways

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