Skift Take

We're already on the record for saying that Etihad masters showmanship. This latest campaign is further proof that the airline aims to be a superstar, and featuring Nicole Kidman as the face of 'Flying Reimagined' was a classy choice.

Etihad Airways has launched a new ‘Flying Reimagined’ global brand campaign starting with a television ad which features Nicole Kidman as star and narrator.

Filmed onboard Etihad Airway’s new flagship Airbus A380 and at various landmarks around the world and in its home base of Abu Dhabi, the spots are intended to reflect the airline’s brand ethos of culture, style, luxury and innovation.

The television commercial will run on global television stations and social media and be accompanied by stills running in print, digital and outdoor channels.

The new campaign concept is the product of M&C Saatchi Australia, part of Etihad Airways’ global creative agency, M&C Saatchi.

Tom McFarlane, Founding Creative Director at M&C Saatchi Australia, explains that the airline’s product was all the inspiration he needed for the campaign.

“Who could not be inspired by the sheer elegance, style, and dare I say it, reimagining of this remarkable aircraft? Hopefully, all of which we have captured perfectly in this campaign,” says McFarlane.

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Tags: etihad

Photo Credit: Peter Baumgartner, Chief Commercial Officer; Nicole Kidman; James Hogan, President and Chief Executive Officer at the premiere of 'Flying Reimagined' in Abu Dhabi/Etihad Airways